After receiving peer feedback I have decided to experiment with creating a site map, a typical convention that is seen in most real media product websites, it will be an easy way for the web viewer to navigate themselves around my website. Another piece of feedback that I got back suggests creating a logo, this idea is something that I do not plan on acting on, simply because my masthead 'Rare' acts as a logo because it features on all of my products and will be recognisable to my target audience, therefore a logo would not be needed.
Another piece of audience feedback that I was given suggested that I incorporate a background into my website which has since given me further ideas of creating a background with different fashion related pictures in it, possibly like a mood board style. This idea is something that I am now going to look into and experiment with because I believe it will create an interesting effect.
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