Masthead

In my opinion the masthead is one of the main parts to my product because it is how my target audience will recognise my magazine, website & billboard. In a way the masthead acts as a logo as it is seen on every product to do with the magazine, it is the title, the company name. I found it hard deciding on a name that was different and stood out from other fashion magazines, I eventually choose 4 different names that I thought would appeal to my target audience and fit in with the style of my magazine, they were - Chic, Rare, Trend & Attitude. Because my magazine is a regional fashion magazine I want something that is going to fit in with unique style that I am hoping to achieve, and because my theme is a one off Vintage edition the name Rare stood out the most out of my 4 options. With all of this in mind I have decided to use the name Rare as my masthead because I think it will appeal to my young readers and stand out on shop shelves, as well as look good on a website and billboard.